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Integrate video into your digital marketing strategy
Before you delve into video, we’ll walk you through everything you need to know to be successful. From how using video can support your marketing goals to understanding and reaching your audience, we’ll give you the context that you need to make video work for you and give you the most value. We can also deliver the right audience to you with our Global Web Alliance, a digital advertising network of over 950 sites around the world. And you don’t have to worry about the platform. We can serve ads across all digital formats from video and rich media to mobile phones, digital TV and standard display.
Optimise your natural search engine rankings
Search Engine Optimisation (SEO) is what we do to make sure that you have the best natural search rankings in the search engines. From site review to keyword analysis and content recommendations, we work with you to develop a comprehensive search strategy. We make sure that your SEO works in tandem with your paid search strategy and other digital marketing strategies. To improve your rankings, we’ll work with you to make sure that your web pages are properly tagged with ‘metadata’ that accurately reflect your content. We’ll help you with strategic content decisions and ensure that you have links to your site from relevant sites, and that you use images and JavaScript effectively. Once your strategy is in motion, we’ll deliver reporting and analytics that allow you to continuously make informed marketing decisions.
Get your products listed on shopping engines
There are over 50 shopping engines around the world, and they are all different. That means that dealing with them individually would be time-consuming and expensive. Our Search Marketing Services team has the technology to easily automate regular feeds with different shopping engines or any other sites that are relevant to your ecommerce business. We’ll look at all the options with you from paid search and paid inclusion to search engine optimisation, using every tool to make sure that your search strategy is getting you where you want to be. We can also manage and optimise your product catalogue across all the engines, so you’ll know that you’re getting optimal price points per click.
Make keyword management easy, strategic and cost-effective
Not all keywords are created equally because every marketer’s goals are different. Your goals will drive the keyword strategy. Are you focused on branding or direct marketing? Do you want to achieve the highest return on your ad spending or do you always want to rank first? We’ll explore ’the heads or tails’ approach with you. Head terms are the search terms that are more expensive because they are most frequently used in searches, while tail terms are the search terms that are not as obvious, less expensive, and also very effective cumulatively. The right strategy with the right technology is a powerful combination and that’s what we’ll make sure that you have.
Manage and track campaigns across multiple search engines
Without technology, trying to manage and track campaigns across multiple search engines is nearly impossible. Decide DNA, the leading search marketing technology platform in the industry, interfaces with every major search engine and shopping engine around the world. This automates what would be a very labour-intensive process and gives you the power to manage one campaign seamlessly across multiple engines and regions.
Go global with your digital marketing strategy
Our account management teams and personnel are located around the globe working in 20 offices in 12 countries. Every month, we serve over 200 billion global advertising impressions. Our Global Web Alliance operates five networks on three continents and can place media all over the world. Our search marketing technology has translation functionality and currency conversions built into the platform. We are a truly global company that understands local markets and gives advertisers the opportunity to cover the world with just one buy.
Know the best ways to target your audience online
There’s never just one way to target an audience. Depending on the objective of your campaign, the best strategy might be to combine behavioural and geographic targeting. Or maybe you want to retarget customers that have already visited your site. We’ll put the most comprehensive targeting tools and sophisticated analytics software to work for you. Using our ad management technology, Open AdStream, our Global Web Alliance allows us to bring the audience to you and segment it in any way that you can imagine. And, just when you thought your results were the best, with ongoing optimisation, they can get even better.
Get the most value out of your media buy
A campaign designed for increasing brand awareness and impact is very different from a direct marketing campaign designed for immediate, specific results. When we understand your marketing goals and objectives, we can use technology, analysis and reporting to maximise every campaign dollar. When the target is clear and defined, the impact is right where you want it to be.
| > Digital advertising |
| > Precision targeting |
| > Video and rich media |
Give us a little information and a 24/7 Real Media representative can tell you a lot more.