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Integrate video into your digital marketing strategy
Before you delve into video, we’ll walk you through everything you need to know to be successful. From how using video can support your marketing goals to understanding and reaching your audience, we’ll give you the context that you need to make video work for you and give you the most value. With standard display advertising as well as video and rich media, we can deliver the right audience to you with our Global Web Alliance, a digital media network of thousands of Web publishers around the world.
Optimise your natural search engine rankings
Search Engine Optimisation (SEO) is what we do to make sure that you have the best natural search rankings in the search engines. From site review to keyword analysis and content recommendations, we work with you to develop a comprehensive search strategy. We make sure that your SEO works in tandem with your paid search strategy and other digital marketing strategies. To improve your rankings, we’ll work with you to make sure that your web pages are properly tagged with ‘metadata’ that accurately reflect your content. We’ll help you with strategic content decisions and ensure that you have links to your site from relevant sites, and that you use images and JavaScript effectively. Once your strategy is in motion, we’ll deliver reporting and analytics that allow you to continuously make informed marketing decisions.
Work with one solution provider to meet all media needs
The digital media space has been inundated with new players over the past few years. With both available solutions and providers rising, it can be confusing to select the right partner for all of your various media delivery needs. 24/7 Real Media offers advertisers, agencies and publishers a one-stop-shop for all things digital. Our top-ranked Global Web Alliance media network offers unparalleled targeting and delivery options. We continue to work with leading industry partners to provide clients with advanced targeting and unique opportunities.
Make keyword management easy, strategic and cost-effective
Not all keywords are created equally because every marketer’s goals are different. Your goals will drive the keyword strategy. Are you focused on branding or direct marketing? Do you want to achieve the highest return on your ad spending or do you always want to rank first? We’ll explore ’the heads or tails’ approach with you. Head terms are the search terms that are more expensive because they are most frequently used in searches, while tail terms are the search terms that are not as obvious, less expensive, and also very effective cumulatively. The right strategy with the right technology is a powerful combination and that’s what we’ll make sure that you have.
Trust the sites where your advertising is being displayed
With a combination of high quality, primary inventory sources and extensive quality assurance standards and policies, the Global Web Alliance ensures your advertising is running not only on the right sites, but on good sites. Unlike other networks, the Global Web Alliance aggregates inventory directly from premium, branded publishers and includes no inventory from other networks, exchanges or portals. Partnerships with key ad verification companies provide an additional layer of security and assurance that your campaign is running next to appropriate content.
Go global with your digital marketing strategy
Our account managers and personnel are located around the globe working in 18 offices in 12 countries. Every month, we serve billions of advertising impressions. Our Global Web Alliance operates five networks on three continents and can place media all over the world. We are a truly global company that understands local markets and gives advertisers the opportunity to cover the world with just one buy.
Know the best ways to target your audience online
There’s never just one way to target an audience. Depending on the objective of your campaign, the best strategy might be to combine behavioural and geographic targeting in your display advertising. Or maybe you want to retarget customers that have already visited your site. We’ll put the most comprehensive targeting tools and sophisticated analytics software to work for you. Using our ad management technology, Open AdStream, our Global Web Alliance allows us to bring the audience to you and segment it in any way that you can imagine. And, just when you thought your results were the best, with ongoing optimisation and retargeting, they can get even better.
Get the most value out of your media buy
A campaign designed for increasing brand awareness and impact is very different from a direct marketing campaign designed for immediate, specific results. When we understand your marketing goals and objectives, we can use a customized strategic approach, advanced technology, analysis and reporting to maximise every campaign pound. When the target is clear and defined, the impact is right where you want it to be.
| > Digital advertising |
| > Precision targeting |
| > Video and rich media |
Give us a little information and a 24/7 Real Media representative can tell you a lot more.