2006 In the News
"Marketers Join the Search Fray"
9 November, 2006
The Australian
SEARCH engine marketing is increasingly dominating the internet advertising industry, with official figures for the three months to September showing four in 10 dollars are now spent on search and directories online, pushing it above $100 million in revenue for the quarter.
"Internet Ad Boom has Years to Run Yet"
7 November, 2006
The Australian
GLOBAL search-engine marketing agency 24/7 Real Media said the official figures under-reported the size of the search market by $40 million in the last quarter alone by underestimating the money advertisers spent on dominant search engine Google, which does not disclose its actual numbers.
"Italy Woven into Real Estate Web"
7 November, 2006
The Age
SEARCH engine marketing and technology company 24/7 Real Media said it believed the figures underestimated the growth in search and directories by as much as $40 million because it excluded market giant Google.
"Online Advertising Spend Closing in on $1bn"
6 November, 2006
The Australian
AT current growth rates the internet will come close to cracking the $1 billion barrier by the end of this year, overtaking the $898 million radio industry and putting the $978 million magazine advertising sector on notice.
"Searcher Eyeing China Business"
19 September, 2006
Australian IT
SYDNEY search engine optimisation firm 24/7 Real Media is eyeing the developing Chinese market as foreign and local firms start to take advantage of growing internet shopping traffic.
