24/7 Real Media to Fully Integrate with Baidu.com, China's Largest Search Engine
24/7 Real Media, the leading global digital marketing company, announced today that it will fully incorporate Chinese search engine Baidu.com’s application programming interface (API) into its Decide DNA search marketing platform. 24/7 Real Media is the largest global search marketer to integrate with China’s most popular search engine, which reaches 62 percent of China’s 162 million Internet users. The integration will allow 24/7 Real Media clients to dynamically manage online marketing campaigns on every major search engine worldwide, generating top return on investment and budget optimisation.
“We’re thrilled that we are able to leverage our search expertise and technology leadership to incorporate Baidu’s API,” said Robbie Hills, 24/7 Real Media managing director. “This will be very beneficial for advertisers with global search campaigns, especially those with a desire to reach China’s rapidly growing online population.”
Decide DNA is the leading search marketing technology platform, scaling and regionalising campaigns based on client-selected goals and specific criteria. This award-winning platform led to 24/7 Real Media being named the leading paid search agency in two consecutive JupiterResearch SEM Constellation reports. The new integration will capitalise on Baidu.com’s reach and Decide DNA’s ability to support multiple languages and currencies.
Jimmy Lee, Online Marketing Director at eLong, a leading Chinese online travel service provider and Asia affiliate of Expedia, noted: "eLong works with 24/7 Real Media in China because of its expert knowledge around SEM across China and the APAC region, and for its market-leading proprietary double-byte-enabled search software, Decide DNA."
24/7 Real Media has been managing paid search campaigns in China for over two years. Integration with Baidu gives the company even greater access to a booming market. According to research firm Analysys International, the size of the China search engine market reached US $153 million in the first half of 2007, increasing 69 percent quarter on quarter and 29 percent year on year. The China online advertising market is projected to reach US $1.5 billion by the end of 2010.
The Baidu integration is the latest example of 24/7 Real Media’s strong international digital marketing presence: The company has 20 offices in 12 countries, and a full range of integrated search marketing products, including paid search, SEO, and feed management.
