24/7 Real Media Wins Online Real Estate Business
24/7 Real Media has been awarded the ad serving business for online real estate portal homehound.com.au, a website business of Independent Digital Media, following a competitive pitch.
Homehound.com.au features approximately 200,000 real estate listings including homes and land for sale, rental properties and holiday accommodation rentals from over 4,000 real estate agencies around Australia.
Homehound.com.au is a partnership between Independent Digital Media (the digital media division of IPMG) and major real estate franchise groups including L.J Hooker,and Ray White.
24/7 Real Media won the ad serving business for the recently re-launched web portal with its Open AdStream® solution.
“We’re very excited to be helping Independent Digital Media as it re-launches homehound.com.au,” said Robbie Hills, 24/7 Real Media managing director.
“We believe the core strength of our Open AdStream solution is the integrated analytics and behavioural targeting function. It’s a holistic ad serving solution that will achieve the best results for homehound.com.au and its advertisers.”
Independent Digital Media CEO Michael Gethen added: “We are pleased to be entering into this partnership with 24/7 Real Media at such an exciting time for our business.”
“We wanted a targeted ad serving solution that would also provide homehound.com.au and our clients with greater flexibility. 24/7 Real Media gave us that solution and we’re looking forward to working with Robbie and his team in taking our revamped product to market.”
“The new homehound.com.au site delivers an easy-to-use, intuitive search process best-of-breed mapping features. Consumers and clients have been overwhlemingly positive about the developments and we are looking forward to building on the product over the coming months.”
