24/7 Real Media Wins ninemsn's Platform Nine Ad Serving Business
Platform Nine, ninemsn’s fast-growing web ad syndication network, has appointed 24/7 Real Media to supply the ad serving solution for its brand new DR Network product.
Platform Nine’s new DR Network is a significant move for Platform Nine that will further increase ninemsn’s monetisation of the rapidly expanding long tail market.
24/7 Real Media won the business in a competitive pitch to supply its proprietary Open AdStream® technology.
“The key feature that Platform Nine found appealing was the integrated analytics and behavioural targeting functions of Open AdStream®. We are capable of delivering a holistic ad serving solution in a way that best suits their business model,” said 24/7 Real Media managing director Robbie Hills.
Platform Nine, a ninemsn business, is an advertising syndication network of niche online publishers. The network connects these niche publishers with the greater advertising market while delivering advertisers a targeted, engaged audience.
