24/7 Real Media Extends Mobile Search Marketing Services With Enhanced Decide DNA™ Platform
24/7 REAL MEDIA EXTENDS MOBILE SEARCH MARKETING SERVICES WITH ENHANCED DECIDE DNA™ PLATFORM
April 11, 2007
24/7 Real Media, Inc, a leading global digital marketing company, today announced a new version of its industry-leading search marketing platform, Decide DNA™ 6.1 – the industry’s first and only comprehensive offering that allows advertisers to manage mobile search campaigns in the same interface as Web-based paid search, search engine optimisation (SEO), and feed management.
The platform also provides marketers with greater campaign visualisation, usability, scalability and control of the entire search marketing process.
Decide DNA 6.1 improves advertiser return on investment (ROI) by providing greater understanding of the most profitable creative units, keywords and landing pages, automatically adjusting keyword portfolios based on parameters defined by the advertiser. 24/7 Real Media’s full suite of search support services and tools, such as campaign analysis, creative development and landing page optimisation, as well as its new mobile search capabilities, distinguish the company as the most complete global search marketing provider.
“24/7 Real Media continues to deliver market leading technology for Australian advertisers. For the first time globally Decide DNA 6.1 will allow marketers to have a platform from which to manage their entire mobile search marketing activity with their other paid search, SEO and paid inclusion elements,” 24/7 Real Media Australia Managing Director Robbie Hills said.
“Decide DNA 6.1 was fully developed, built and engineered here in Sydney and will be utilised globally by 24/7 Real Media.”
Based on a new study on mobile marketing and advertising, research firm eMarketer predicts that global mobile paid search spend will grow to $US1.5 billion by 2011. This is a result of consumers’ increasing reliance on mobile devices to access information and the evolving acceptance of mobile advertising.
Much of the growth in the mobile search market will occur in Asia, where 24/7 Real Media is the dominant search marketing provider. The unique mobile capabilities of Decide DNA, combined with 24/7’s strong relationships with both Google and Yahoo! Search Marketing, uniquely position the company to take advantage of the mobile market.
“Our enhanced mobile campaign management capabilities further strengthen our market leadership in Japan and the rest of the world,” 24/7 Search President, KK, Jae Woo Chung said. “We are committed to building the search marketing industry’s most robust technology and services, allowing advertisers to reach any customer on any screen."
24/7 Real Media’s Decide DNA is widely recognised as the world’s premier global search marketing platform.
• 24/7 Real Media manages campaigns on more search and shopping engines across the globe than any other search provider
• JupiterResearch’s 2006 Search Engine Marketing (SEM) Agency Constellation report identified 24/7 Real Media as the top paid search marketing provider, an honour that 24/7 Real Media also earned in Jupiter’s prior report in 2004. The 2006 report rated 24/7 Real Media highest in terms of overall business value and market suitability among the 15 search-specific and full-service firms profiled.
• Decide DNA has twice been awarded the Platinum European Seal of eExcellence
• Japan’s leading advertising firm, Dentsu, chose to partner with 24/7 Real Media and Decide DNA after an extensive global review of SEM technologies.
